Brand equity management
Preserving and building â€śbrand equityâ€ť is a goal common to basic commodities companies and cultural institutions, design products and large real estate projects. Here there is a thin line between product and corporate communication, which are blended together in a virtuous circle where events are promoted and opportunities to gain and share experience are provided. Events, research, media relations, strategies and social media management are the bricks and mortar used to construct the guaranteed value of SEC on a daily basis. On request, the company also intervenes in the processes for analysing the perception and definition of the market position, participates in integrated communication projects with advertising and coordinates co-marketing and sponsorship projects.