Much is said about empathy, but we prefer to speak about â€śidentificationâ€ť (â€śEinfĂĽhlungâ€ť): identifying oneself in the reasoning and feelings of the next man, of people in general, to find the right key with which to open or â€śestablishâ€ť relations. Public and institutional relations. Not one definitive rule suitable for all (the single communication plan that lets us win the race!) â€“ but an approach that is adapted on a day by day basis: in the posts written, in the headline that is offered to a newspaper, in an event programme, in mediation with a local committee. A method that ensures that the customerâ€™s requests are fully met and that he enjoys the benefit of the â€śotherâ€ť viewpoint of consultancy.
Since 2007, SEC has been expanding its consultancy services to the digital sector, first with dedicated professionals and then by promoting a widespread â€ścontaminationâ€ť of the agency through the presence of specialists in each division and an intensive programme of targeted training. Today SEC offers companies an â€śintegralâ€ť approach that focuses on the strategic and differentiated management of content and messages on the different relational â€śplatformsâ€ť, depending on the objectives relative to reputation, popularity building, brand consolidation, increasing brand loyalty and the promotion of goods and services for companies, organisations and institutions.
By organising the agency into specialised divisions according to practice or business sector, we can offer vertical and integrated skills as part of a customer approach that is always as close and collaborative as possible. Add to this the local presence of SEC in Italy, with subsidiaries, offices and correspondents in 13 main cities. A model that has been developed gradually over the years thanks to the many professionals who have shared and incorporated their experience and knowledge of their own areas with the SEC know-how and style (owned agencies). In the case of offices and correspondents, it was pursued by looking after customers who needed to be assisted â€śin locoâ€ť, when dialoguing with the institutions, the community, the media and their own employees. Thanks to this local coverage, SEC is in a position to